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General Marketing Products

humorator book cover

My first coaching student, Peter Fogel, is an accomplished comic and copywriter who shares tips, tricks and strategies that you can use to produce leads. If you haven't spent time working hard on your public speaking through Toastmasters, Peter Fogel's program is a shortcut for
doing so.

Peter The Humorator: Fogel's Guide to Effective Public Speaking

by Peter Fogel

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The industry's most sophisticated book on direct-mail lead generation

SURE-Fire
Direct Response
Marketing

by Russell M. Kern

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Co-created by one of my past coaching students (Pam Foster), this guide tells you everything you need in order to build a powerful website. Geared to small business.

9 Easy Steps to Planning a Profitable Web Site

by CS Wurzberger and Pam Foster

 

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The time for 'WOM' marketing is now! Find out how to use the most powerful form of marketing (and get clients for free!)

Word of Mouth Marketing

by Andy Sernovitz

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Sophisticated marketing for the B2B environment, including lead-generation for copywriters, business owners, & marketing directors.

Fundamentals of Business to Business Sales and Marketing

by John M. Coe

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Sales cycles are getting longer. If you help clients with lead generation, you'll want this new book that's getting lots of attention!

Lead Generation for the Complex Sale

by Brian J. Carroll

 

 

Affordable and Powerful Shopping Cart System

Recommended by
Get Great Clients: 1shoppingcart for your shopping cart Constant Contact for your email

 

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2007-2008 marketing statistics guaranteed to help your business

Business Tech.
Marketing
2007-2008

 

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My copywriting agent found his wife by reading and applying the simple shifts in thinking found in this book. It will help you in life and business!

What to Say When You Talk to Yourself

by Shad
Helmstetter

 

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Target Marketing puts out some powerful guides on the the fundamentals of direct response. This is one.

The Secrets of Direct Marketing Arithmetic

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Also by Target Marketing. Did you know that in 2008, email marketing is the most important method for retaining clients?

E-mail Marketing
that Works

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Target Marketing again. Testing is at the core of direct response marketing. If you're a copywriter or marketing consultant, knowing about testing will set you apart.

The Secrets of Direct Mail Testing

     
Selling Your Services Packed with business -building selling techniques

Bob Bly's
5-step
Selling
Your Services

Audio Program Plus 2 Bonus CDs

 

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Learn direct response design to increase response by 20% or more

Design to Sell

by Roger C. Parker

 

Death of the
Sales Letter

by Michael Fortin

A very smart "thought piece" on where online direct marketing is going. Find out what you need to know to stay current.

FREE Instant
Download

     

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If you're a copywriter and you know the facts about search marketing, the copywriter pricing benchmark guides reveal that you can demand a higher hourly rate.

Search Marketing
2008 Benchmark
Guide

by Marketing Sherpa

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One of the most important books you'll ever read on sales psychology. Dangerous in the wrong hands!

Influence:
The Psychology
of Persuasion

by Robert B. Cialdini, PH.D.

If you have a lead-gen website, if you create landing pages for your clients, or if you get leads or sales from online sites, you need this statistical resource on how to do it right.

Landing Page
Handbook 2008

by Marketing Sherpa

 

 

 

 

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Chris Recommends

Say no to mediocrity!
An action plan
for getting better clients

TheCopywritersCoach

Not a copywriter? Find
out how to enjoy greater
business success…

TheFreelancersCoach

Pricing Guide for 20
common copywriting jobs

How much do copywriters really make? What do they charge per hour? How do they price their jobs? Do they get royalties? This Survey Report reveals the true story on copywriter economics, plus offers guidelines for pricing 20 common copywriting jobs. The industry's most popular pricing guide.

Freelance Copywriter Fee &
Compensation Survey-Vol 1

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Pricing Guide for 40
more copywriting jobs

Volume II of the Survey Guide picks up where Volume I left off. Copywriters wanted more pricing benchmarks. Over 300 copywriters participated in this survey to bring you 40 more pricing benchmarks not found in Volume I.

Freelance Copywriter Fee &
Compensation Survey - Vol 2



Interviews and survey
reveal the truth
about copywriting for
non-profits

The Truth About
Copywriting
For Non-Profits

5-Part Pricing Toolkit
for Copywriters

Copywriters Pricing Toolkit