
My first coaching student, Peter Fogel, is an accomplished comic and copywriter who shares tips, tricks and strategies that you can use to produce leads. If you haven't spent time working hard on your public speaking through Toastmasters, Peter Fogel's program is a shortcut for
doing so.
Peter The Humorator: Fogel's Guide to Effective Public Speaking
by Peter Fogel |

The industry's
most sophisticated book
on direct-mail lead generation
SURE-Fire
Direct Response
Marketing
by Russell M. Kern |

Co-created by one of my past coaching students (Pam Foster), this guide tells you everything you need in order to build a powerful website. Geared to small business.
9 Easy Steps to
Planning a Profitable
Web Site
by CS Wurzberger
and Pam Foster |
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The time for 'WOM' marketing is now! Find out how to use the most powerful form of marketing (and get clients for free!)
Word of Mouth Marketing
by Andy Sernovitz |

Sophisticated marketing for the B2B environment, including lead-generation for copywriters, business owners, & marketing directors.
Fundamentals
of Business to Business Sales and Marketing
by John M. Coe |

Sales cycles are getting longer. If you help clients with lead generation, you'll want this new book that's getting lots of attention!
Lead Generation for the Complex Sale
by Brian J. Carroll |
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Affordable and Powerful Shopping Cart System
Recommended by
Get Great Clients: 1shoppingcart for your
shopping cart
Constant Contact
for your email
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2007-2008
marketing statistics
guaranteed to help
your business
Business Tech.
Marketing 2007-2008
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My copywriting agent found his wife by reading and applying the simple shifts in thinking found in this book. It will help you in life and business!
What to Say When You Talk to Yourself
by Shad Helmstetter
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Also by Target
Marketing. Did you
know that in 2008,
email marketing is
the most important
method for
retaining clients?
E-mail Marketing
that Works
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Target Marketing again. Testing is at the core of direct response marketing. If you're a copywriter or marketing consultant, knowing about testing will set you apart.
The Secrets of Direct Mail Testing
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Selling
Your Services Packed with
business
-building
selling
techniques
Bob Bly's
5-step
Selling
Your Services
Audio Program
Plus
2 Bonus CDs
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Learn direct response design to increase response by 20% or more
Design to Sell
by Roger C. Parker |
Death of the
Sales Letter
by Michael Fortin
A very smart "thought piece" on where online direct marketing is going. Find out what you need to know to stay current.
FREE Instant
Download |
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If you're a copywriter and you know the facts about search marketing, the copywriter pricing benchmark guides reveal that you can demand a higher hourly rate.
Search Marketing
2008 Benchmark
Guide
by Marketing Sherpa |

One of the most important books you'll ever read on sales psychology. Dangerous in the wrong hands!
Influence:
The Psychology
of Persuasion
by Robert B. Cialdini, PH.D. |

If you have a lead-gen website, if you create landing pages for your clients, or if you get leads or sales from online sites, you need this statistical resource on how to do it right.
Landing Page
Handbook 2008
by Marketing Sherpa
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