|
Since 2003 I've shown thousands of copywriters how to land the cream-of-the-crop clients and significantly boost their incomes...
And I can show you too!
Dear Copywriter,
How are you doing in your business?
Are you making the money you want to make?
Are you working with the clients you want to work with?
Or are you struggling like I did for so many years, taking whatever lousy client I could get, working for peanuts?
My name is Chris Marlow and I'm the Original Copywriters Coach™.
 I started my copywriting career more than 20 years ago and in the early years, I didn't earn much. In fact, if I hadn't been living with my fiance, I would've had to get a "real" job and I probably wouldn't be here today, writing to you.
But the fact is, I continually chased the wrong clients, accepted low fees, and presented a weak and ratty portfolio... which of course, kept me at the bottom of my profession.
Honestly, I couldn't understand why I wasn't making much when the copywriting books I'd been reading said I could make a mint in this business.
On a deeper level, I knew it made sense that you can earn a great living... after all, look at the value a copywriter brings to a business!
How I broke through to the other side and
revolutionized my copywriting career
I guess I'm a pretty tenacious person because most people would have given up the ghost at the five-year mark. But I was determined and through relentless networking, made contacts that would eventually lead to my hiring at an up-and-coming direct response agency located in my hometown of Portland, Oregon.
It was there that I learned why I'd had such a poorly performing freelance career. It wasn't that I was a bad copywriter. It was that I didn't know the first thing about marketing!
To succeed as a copywriter,
you MUST know marketing!
What had been missing for me was the formula for getting high quality leads, and the "personal presentation" necessary for landing them!
As I toiled in that agency year after year, writing packages and promotions for such industry giants as Dell Computer and Disney, I discovered that no matter the product or service, the process of getting leads was — pure and simple — a formula.
After eight years at the agency (and by now Senior Copywriter), I got the boot during a downsizing. And while I feared for my survival (I was now living on my own), I went full-force into phase 2 of my freelance copywriting career — but this time I had "the formula"!
This time I knew the steps I needed to take to target and impress the kind of client I'd become accustomed to working for. No more bottom feeders! Or at least I hoped.
Mathematically, I knew I had to earn at least $60,000 a year as a freelance copywriter or I'd be sliding backward from what I was earning as an employee. That meant $5,000 per month. So that was my goal... to break $5,000 at least by my sixth month of freelancing. Because my tiny bit of money would be all gone by then.
Success! I met my goal of
$5,000 in just 3 short months!
The day I started my freelance copywriting career I knew that I wasn't really a copywriter. I was really a saleman who's job it was to get the copywriter (me) a job.
So with this mindset I put into action everything I'd learned at the agency, and brushed up on leading books for sales pros in face-to-face selling situations. I got myself really, really psyched up for this phase of launching my freelance career.
I selected my target market and did powerful direct mailings. I attended local industry events and was relentless with my follow up calls. I contacted every business person I knew and even travelled to Seattle, San Francisco, and L.A. (None of the travel paid off.)
Soon I had some very nice clients... a bank in Portland, Oregon, an direct response agency also in Portland (a rather nasty competitor of my former employer), and a direct response agency in Torrance, California. I also picked up some business from smaller entities that turned out to be a losing deal, money-wise.
But what amazed me was the speed with which I was building my business. And it all came from knowing how to market, who to market to, and how to present myself.
By the third month of my new freelance copywriting career, I was at my $5,000 goal. Was I excited? I was off the charts! I was bringing design business to my boyfriend and gleefully anticipating the best year of my freelance career... all thanks to a the simple but very specific formula for getting leads — and converting them — that all smart marketers use.
In 2003 I become a coach, teaching
new copywriters how to land clients
Noticing how many copywriters were coming into the market, I decided to spend some of my time teaching select copywriters how to market. My coaching program became so successful — based on the success of my students — that I decided to create a step-by-step self-marketing system geared just to copywriters.
Even though the process of high-impact lead-generation is the same for any industry or group, there are many things specific to copywriters and landing clients that could never be found outside copywriter-to-copywriter mentoring.
Things like...
• Targeting the cream-of-the-crop clients — knowing who they are, what they look like, and how to find them (as you'll find out, they're not usually the big guys... and they sure aren't the Mom & Pops either.)
• How to hand in your work so your client knows you're the pro they thought you were
• Specific elements and content that clients look for on your website before they'll feel confident in contacting you
• The "closing dance" your client expects you to participate in before moving on to an agreement
• Branding for the copywriter — what the high-quality, high-value clients look for!
• And LOTS more...
5 years later, my program becomes the
leading self-marketing program for copywriters...
and to this day, it's the Gold Standard!
To date I've gotten the word out on landing great clients to thousands of copywriters through my ezine, public speaking, teleseminars, information products, and of course, one-on-one and small group coaching.
My students' successes became more and more visible in the copywriting community, and word quickly spread about my program.
Copywriters came to me by the droves, but alas, I couldn't help as many of them as I wanted to as I am only one person. I promised myself that I'd get everything on paper so everyone could have access to the program.
The Home Study Version of the
MARLOW Marketing Method™ for Copywriters is born!
Eventually the day came that my program had reached peak perfection, and it was time to put it all on paper. In November of 2008 I debuted the Home Study Version of the MARLOW Marketing Method™ for Copywriters to hundreds of copywriters at the American Writers & Artists (AWAI) Bootcamp.
In a workshop I presented just one module of the course, the module entitled "How to Find Your Niche." After several hundred copywriters used my heretofore "secret system" for matching copywriters to the many niches open to them, I received a standing ovation!
Now YOU can benefit from the same client acquisition system that hundreds of copywriters have used to find their niche, create a unique positioning, build their impressive marketing materials and website... and of course, attract and close the world's highest-paying and most desirable clients!
24 is the magic number for success
My 24-point system for landing the high-quality, high-value clients is the same one I used myself to get the great clients — like FC&A Publishing, Creative Direct Marketing Group, and even Microsoft — after being laid off from the direct response agency I worked at for nearly a decade.
My employee years as a staff copywriter at Rosen/Brown Direct, and my cumulative years working freelance for such notable direct response agencies as the Kern Organization, Direct Marketing Solutions and Creative Direct Marketing Group, taught me what it takes to attract and land the quality clients for their clients — and myself.
This is the system I used to quickly build my own highly profitable freelance copywriting business in 1998, and it's the system I've taught my students to use for since 2003. (See testimonials.)
What the MARLOW Marketing Method for Copywriters teaches you is master-level lead-generation and a proven closing system specific to copywriters. And it does so in 24 modules that take you from finding the niche that’s right for you — to actually closing the sale — and all the way through your business forms and professional work submission formats.
This self-marketing system leaves nothing out… you even come away with an Integrated Marketing Plan that allows you to accelerate your success even in this day of expanded marketing avenues such as new media!
"I did not get a chance to thank you at Bootcamp for your class — I wanted to let you know I found my niche. The questions not only helped me to define the niche I wanted to write for; they also revealed a few surprises for me.
"An example, which I was not expecting: I have been learning to write long copy, and was fully prepared to use that skill. Imagine my surprise when I identified a preference for short copy during the exercises! I sat there scratching my head, thinking, 'Where the heck did THAT come from?' It was an opinion I hadn't even considered.
"I also realized that my ideal niche… and my dreams of being wealthy don't exactly match; so I will have a 'backup' niche as well….
"I finally feel like I am making progress, thanks to you. Before your class, I really had no idea what I was going to do. Now I do, and I am very happy. Thank you again!"
— Sharon Annable, Bantam, CT
Includes the world’s only proven system
for finding your copywriting niche
For years I’ve quietly helped my coaching students find their niche with a system I developed and held close to the vest. But an invitation to speak at the American Writers & Artists Institute (AWAI) Bootcamp in November of 2008 forced me to reveal my proprietary system, which brought me emails like the one above.
 "I got to see Chris' program at a live event last November. It's virtually the same program she took me through back in 2004 - the one I credit for helping me take my freelance copywriting business to the six-figure level. There's nothing like it out there. And you'll pay a fraction of what I paid back then. If you're serious about fast-tracking your success as a freelance copywriter, get it (and start applying it) today!"
— Ed Gandia, freelance copywriter specializing in software copy, Marietta, GA
In addition to helping you hone in on the niche that will help you achieve your goals and dreams as a copywriter, you’ll also discover how to…
- Build your business based on a strong unique selling proposition
- Create an appropriate positioning in your marketplace
- Create powerful marketing materials that sell you so you don’t have to!
- Brand yourself so you attract a higher quality of client
- Create an offer that prospects respond to
- Build a hard-working lead-generating site that is SEO optimized
- Target and nurture the right prospects
- Create an optimized marketing plan for your niche
- Deploy a sophisticated marketing campaign
- Follow up and close the client in record time
- Use proper business forms that help you close the sale
- Hand in first draft work that’s immediately accepted
- Present yourself as a professional so you can work with professionals
- Use a closed-loop self-marketing system for maximum efficiency and success!
"I have examined, and sampled, several products and services aimed at freelance copywriters, and I must say Chris Marlow's coaching program stands head and shoulders above them all. Her professionalism sets her apart in this industry. With Chris, you will notice, there is no hype - just the promise of real value.
"And with her excellent coaching program, she delivers on that promise. The knowledge I gained from Chris helped me achieve a 20% response rate on my very first targeted campaign. I have no doubt that the knowledge I gained from Chris will profit me for many years to come. If you are serious about success in this business, you would do well to hire Chris Marlow as your coach."
— Pete Savage, B2B Copywriter, London, Ontario, Canada
The secret to success is to “Dress for Success”
The high-value, high-quality clients who you can learn from — and who will make your career a success — are looking for certain things when they evaluate your website and your marketing materials.
They’re looking to see if you know “it’s all about them and not you.” They’re looking to see if you niche, if you have a unique positioning within that niche, whether you have high-quality branding or not, evidence that you’re a “problem solver” rather than an “order taker,” and indications that you know marketing basics in addition to having solid copywriting skills.
When you complete the MARLOW Marketing Method for Copywriters Home Study Course it will be evident that you are all of these things and more.
You will have built a marketable business from the ground up, including an assessment of marketplace profitability, prospect qualification, list building, prospect psychology and offer development, essential marketing materials, a powerful lead-generating website, campaign development and deployment, and tools in place for lead-nurturing. All this plus a comprehensive exercise in high-quality lead generation.
THIS, my dear copywriter, will be the most powerful and comprehensive copywriting and marketing "portfolio sample" you will ever have!
Because you create so much for yourself that a client would ask you for… case studies, a White Paper or "Report," a lead-gen sales letter, concepting, taglines, web copy, biography, etc., you overcome any lack of samples if you’re a new copywriter.
Your marketing materials themselves are the most comprehensive marketing samples you'll probably ever have! It’s a rare opportunity to create comprehensive marketing around one product or service. But in my program, you will!
After you’ve finished the MARLOW Marketing Method for Copywriters Online Home Study Course — in your own timeframe — you’ll receive a Certificate of Completion suitable for framing, as well as a digital version for your website. The Certificate tells your visitors that you have completed a certified course on ADVANCED LEAD-GENERATION. Of course, this will look fantastic to all those B2B clients you may be prospecting to!
Yours when you complete the MARLOW Marketing Method for Copywriters Home Study Course
You get access to hundreds of pages of student work in the Home Study Course 'Private Area' for Students
I've taken the best work from all my past students and posted them in a private download and viewing area for Home Study Course owners only. You can view in full color, see in HTML, and download samples and resources. I even offer a list of pre-screened designers you can use when building your website. In a nutshell, as you complete your assignments, you’ll have nothing but the BEST to work from!
In the MARLOW Marketing Method Student Private Area you’ll also find other tools and information that will help you succeed in your marketing… tools such as White Papers on effective direct response design, 24 audio lessons (one for each module), downloadable forms for your business — even full websites to model yours after!
Not only that, but behind closed doors, in the Student Private Area, you'll have access to a Student Forum, where you can converse with others who are working their way through the Home Study Course.
And from time to time I step into the Student's Private Forum to see how everyone is doing, and will occasionally comment on a question. So you see... I've created more than "a solution in a box"... you have as much support as you need, according to your need!
Just $497 USD
TO ORDER CLICK HERE
Each of the 24 modules also offers an audio lesson to deepen your understanding. Students continually remark at how rich their learning experience is with the written online material, audio lesson, and even access to me, the coach, whenever they want it.
The world's most comprehensive and proven marketing system
for copywriters...
"Thanks, Chris. Again, my compliments for a great course. The print materials, CD lessons and the online resource library are all outstanding."
— Jeff Oddo, Public Relations/Copywriter/Speechwriter,
Lumberton NJ
The MARLOW Marketing Method is the leading self-marketing course for copywriters. And I want YOU to be a successful copywriter (or marketer) who can look back at this course as instrumental in your success! I have students who are using this course to market their software company, their coastal inn... even their Alpaca ranch!
You see, what you will learn here are universal client acquisition and lead-generation principles as applied to a copywriting career targeting the best clients. What you will learn here for your copywriting business will also help you in any other!
This 24-module self-marketing system
will show you how to…
- Find the niche that’s right for you
- Write your unique selling proposition (USP)
- Optimize your website
- Create powerful case studies (even if you think you have none)
- Write a USP-based business biography
- Use proven closed-loop business forms
- Submit your work professionally
- Build your own unique mailing list
- Qualify — and disqualify — prospects
- Build your complete marketing plan
- Understand your prospect’s #1 pain so you can create a free offer
- Create your compelling free offer title
- Write free offer content that influences your prospect
- Name your lead-nurturing ezine
- Build a tagline that supports your USP
- Build a website that captures leads
- Design response generating stationery
- Create an ezine bait piece that drives your signups
- Create a dynamic value proposition
- Create your first direct mail campaign
- Develop a brand appropriate to your niche
- Create your first direct mail campaign
- Follow up your mailing to find hot leads
- Close the sale in record time
Plus in the Private Student Area there's even a Bonus Report to get you ready for your next step...becoming an expert or "guru" in your chosen niche!
This comprehensive self-marketing system includes access to hundreds of pages of actual samples of copywriter website pages, USPs, Value Propositions, Business Forms, Taglines, White Paper Offers, Ezines, Branding, Stationery, Case Studies, Client Acquisition Letters, “Bulky Package” Concepts, and more!
"Chris' coaching program is organized, practical and insightful. With Chris' coaching, I was able to break into a demanding market and reach my goals quickly. I received nine responses from my first mailing to my target market. Today, I'm still benefiting from this mailing and from Chris and her experience in direct response."
— Jane Klassen, Copywriter, Ontario, Canada
Just $497 USD
TO ORDER CLICK HERE
NO RISK SATISFACTION GUARANTEED
So what are you waiting for? Here — finally — is the same complete, closed-loop self-marketing system copywriters have been using since 2003 to take their copywriting business from zero to profitable in the shortest possible amount of time!
It’s powerful. It’s proven. And after long last, it's finally here in online format.
A no-brainer...
As business logic goes, this one's a no-brainer. Most copywriters charge $2,000 for a simple 2-page lead-generating letter. Your very next job is likely to easily earn you back your investment... while the investment itself practically guarantees you many thousands more each and every year of your copywriting career by saving you from fatal mistakes, helping you find a lucrative niche, and allowing you to target and work with the cream-of-the-crop clients.
If this program brings you $60,000 per year, as it did for me in my early years, that an enormous return on investment. And if you go over the $100,000 mark — as some of my past students have quckly done — well, how small does that $497 investment look now?
Best of all, there's NO RISK to you. I cover my MARLOW Marketing Method for Copywriters Home Study Course with a 30-Day Money-Back Guarantee. The program works. It's proven. And it will work for you too, if you simply follow its directions.
What's more, when you graduate from the course, you'll be eligible to join our Coffee Klatch — a low cost twice-monthly group coaching get-together limited to MARLOW Marketing Method graduates, designed to keep them moving forward on client acquisition and other goals.
So you see, I'm committed to your success. If you're committed to your success, then I invite you to order the MARLOW Marketing Method for Copywriters Home Study Course right now! Remember... there's NO RISK! You owe it to yourself to invest wisely in your education. And this one is a "no brainer."
To your freelance success,
The Original Copywriter’s Coach
Achieving Goals Through Trusted Advice™
P.S. — Remember, past coaching students have paid as much as $6,000 for the 24-module MARLOW Marketing Method for Copywriters (delivered verbally).
But at just $497 USD, the Home Study version is yours for just a fraction of that cost with hundreds of pages of workbook instruction, hundreds more in PDF and HTML student samples in the Private Access Area for students only.
How fast can you work through this program? Some students take a full year. Six months is common. I've helped others finish up in just 18 weeks. How fast you complete each module is up to you.
Remember, your purchase is covered by a 100% Satisfaction Guarantee (30 days), so you're at NO RISK. Come join our large and growing group of MARLOW Marketing Method graduates. Dress yourself for success and make this your breakout year!
ORDER NOW
Palm Desert, CA 92260
Copyright 2010 Marlow Publishing
|