Last week I did some consulting with a copywriter who has a niche that's not the easiest to get started in, but is probably the biggest niche in the world. She targets marketers who sell to moms.

Our work focused on finding the quickest ways to get the attention of her target. Since her niche is not vertical — it's huge and amorphous — there are relatively few ways to regularly "hang out" with her targets at organized events or associations.

One of our solutions was to get her in front of her audience via published articles. Research didn't reveal any marketing-oriented publications for "mom" marketers, so that means she'll need to rely on marketing mags that are broader in scope.

That led me to share with her the top industry magazines where she might get published. And then I decided to go deeper and find the links, to share with you!

Here are FIVE broad-reach marketing magazines (hard copy) that you should be receiving for FREE if you're a copywriter or other marketing title.

You can write articles and get exposure worth countless thousands of dollars (I have). If you're really good (and you are!), you might even get yourself set up as a regular columnist.

Here's the list, and honestly, it's not just about getting exposure. Over 20+ years, some of these trade mags are responsible for a portion of my direct response knowledge. Not to mention that they'll keep you abreast of what's going on in the industry!

Take the time to request your FREE subscriptions today. You'll thank me for it each and every month from now on!

DM News - This is the industry's most important trade mag. And it offers lots of opportunities for consultants to get published. This is one where you can shoot for getting a regular column.

It has a weekly circulation of 50,300. Look for other article publishing opportunities in its special supplements, daily and weekly online newsletters, webcasts, podcasts, website, and blog. FREE signup here:
https://subscribe.haymarketmedia.com/dmn/?form=new

BtoB - As the name implies, there's a focus on the B2B side of marketing. The magazine calls itself "The Magazine for Marketing Strategists."

As with DM News, BtoB has a column for reader comments. This is an extra opportunity for FREE and fabulous exposure! It's often overlooked, but if you have something to share or an opinion pertinent to a previous article... send an email to the editor!

Like most magazines, look for other publishing opportunities under their umbrella, such as online newsletters. Circulation 45,000. FREE signup:
http://techxtra.tradepub.com/free/btb/prgm.cgi

Target Marketing Magazine - Tagline "Strategies and Solutions for Profitable Direct Marketing." I can't remember her name right off but one copywriter has had a regular column in TM as long as I can remember.

(Check out their other pubs — online Target Marketing Tipline, and Inside Direct Mail Weekly — too.) Circulation is 42,600, of which 84% are top decision-makers. FREE signup for U.S. residents:
http://sub.targetmarketingmag.com/A1/?PMC=WEB09&PUB=TK

Internet Retailer - IR focuses on e-commerce, web design, and search marketing for the e-retail trade. The monthly magazine reaches 44,800 — and again — don't forget to check out the opportunities in other IR publications. For instance, the IR Newslink Daily Newsletter reports a circulation of 38,000! FREE Signup:
https://www.cambeywest.com/subscribe/subscribe.aspx?p=irm&form=new

Deliver® - A relatively new bi-monthly publication that's published by the U.S. Postal Service, that offers great case studies on direct mail marketing.

I doubt if it offers much in the way of P/R opportunity, but I had to include it because it's very well done and a great resource for copywriters hungry for education. I can't get the circulation figures but they really don't matter if you're in it just for the info. Signup for FREE:
https://www.deliversubscribe.com/Deliver_SubscribeInput.asp?id=21300326